Miffy and the village marketing scheme

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A little over 50 years ago Miffy, one of the Netherlands’ biggest export ‘products’, was introduced to the world by her creator Dick Bruna in a book that described how she lived in the dunes of Egmond aan Zee. The village now wants to turn itself into a “Nijntje” village (Dutch for Miffy and pronounced somewhere between NAYN-CHE and NINE-CHE). To do this the village association will place direction signs with a Miffy motif on the beach, and will build a Miffy boat that will be placed on the Nijntje aan Zee Pleintje. The latter is a pun, for “pleintje” is the diminutive of “plein,” square. The city of Utrecht already has a Nijntje Pleintje which was designed by Bruna’s son Marc.

The Nijntje aan Zee Pleintje will be located at the main beach entrance. The boat will be a pinck, a type of flat-bottom fishing vessel that was developed locally and used from the 17th through the 19th century when it stopped being competitive.

Via webregio.nl (Dutch). Source image: nijntje.nl.

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