Joost Swarte designs pair of glasses
A person might say that Joost Swarte’s dark-rimmed Quotation Marks glasses are ‘expensive’, but that person would fail to see that these 250 euro glasses are ‘design’.
What makes the design of these glasses is a pair of quotation marks displayed on each side of the wearer’s face—which also is the name of the product, Quotation Marks. I can imagine it now, you go to Lukx, the off and online optician, and the sales person says “these glasses really make you what I like to call quote-unquote-you”. And you will say “these glasses really speak to me”. Sale for Mr Humphries!
I guess that in the grand scheme of things, if you are going to pay for a name, that name might as well be that of comics giant Joost Swarte, and you might as well pay 125 euro per quotation mark.
At least you get a free signed and numbered Joost Swarte print when you purchase his glasses.