How Heineken branched out into bricks for a short while
In the 1960 Dutch beer brewer Heineken came up with the idea of using rectangular, stackable beer bottles thinking that they could be re-used as building materials. Cabinet Magazine writes how Freddy Heineken got the idea when visiting Curaçao in 1960: [Heineken] noted with dismay the acres of trash underfoot—a good part of it produced [...]
