‘Grab a small one, win a big one’: Amsterdam advertising agency Brandbase placed 100,000 miniature cars on Rotterdam’s Binnenrotte street near the local market. One of the toy cars had a marking under it with which you win a real car. Dutch advertising agency Brandbase patiently placed all of these cars, which were scooped up in 23 minutes. Marktplaats, a Dutch auction site also sell cars. Since it has a lot of competition, this was as an attempt to position the site as the ‘quickest route’ to getting rid of your car.
It was definitely the fastest way to get rid of one real car and 100,000 small ones. My childlike brains says it’s also nice to have all those toy cars to play with even if you don’t win.
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