Dutch advert almost identical to French photographs
An advert for creamers from Dutch dairy company Friesland Campina produced by Amsterdam agency Norvell Jefferson with photos by Belgian photographer Jeffrey Vanhoutte last summer has an angelic feel to it that is pleasant to watch.
However, it looks extremely similar to ‘Poussières d’étoiles’ (‘Stardust’) by French photographer Ludovic Florent, shot in early 2014. Some commenters on YouTube even said it was plagiarised and it’s easy to see why.
See for yourselves. Look at the above link and then watch the making of the advert:
(Link: roomed.nl, Photo of White powder by Nomadic Lass, some rights reserved)
Much too similar to the idea and photos of Ludovic Florent for a coincidence. The positive thing about this is that the film brings the effects and the beauty of it, to a much higher level of visibility and by doing that it shows how good the idea of this expression from Ludovic Florent really was.