Are women afraid to use the self-scanner?

By

Rosie

It is a tendentious question, but what on earth is Rosie the Riveter being used to encourage women folk, who are the main food shoppers, that they too have enough brains to use the relatively new self-scanners at the supermarket? It says ‘We scan ourselves!’. If they had a picture of a tough guy saying ‘I can use a scanner, too!’ it would be condescending. The scanners also work in other languages, so the insult isn’t lost on the non-Dutch crowd.

Hang on: the message with a woman is condescending towards women! Retro is cute, but not like this. Rosie deserves a hell of a lot better.

This lame message is quite typical of corporate Dutch passive-agressiveness: use the fokkin scanners ladies, as we’d rather have our cheap students (mostly female by the way) lose their jobs to a self-scanner over time. Yes, it’s mainly boys that stock shelves because, well, boys. I bet Rosie could kick all of their asses.

As a representative of women folk, I don’t always use the scanner because when I buy alcohol, an employee needs to come over, verify my age and swipe their magic card through the scanner so I can get on with it.

If you don’t agree that the poster is insulting to women, fine. But you should agree that it’s fokkin unoriginal.

(Photo: Mariƫlle Verbeek)

1 Comment »

  1. This Rod Man skit seems relevant:

    https://youtu.be/8Tn-a-TT6r4?t=2m20s

    Here in America, we have had self check out for a while, and we still have plenty of other cashiers. I don’t think they are going away anytime soon.

    Comment by William — March 25, 2015 @ 6:06 pm

RSS feed for comments on this post. TrackBack URL

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.