Yes, they mean ‘fuck it’, pronounced like a Dutch person, which sounds more like ‘fokit’. Again, the blunt Dutch approach, in this case, of always having a condom on you has a less than attractive Dunglish name, but sounds like a good idea. Business students of the Hogeschool Utrecht in Amersfoort came up with this in their first year to show off their business savvy.
“We talk a lot about sex,’’ says Jelle Okkerse (21). “The link with STDs was made very quickly since it is increasingly more of a problem with young people. We have so often not had a condom handy, which is why we came up with a trendy keychain, which can fit a condom.’’
It’s been a while since we posted something objectionable and this video certainly qualifies. Viral marketing has to have an edge – kitschy or not – to get our attention. OK, the music got my attention.
And true to blunt Dutch form, this one is called “f*** your way to the top”. A male trainee in ugly not tighty whiteys does all kinds of things (mostly insinuated) to impress his future, much older female boss. Since the punch line has to do with condoms, I can imagine that a woman trying to ‘please’ her boss would have fallen short and be considered even more sexist by the masses. And the advert is for a Dutch company called Jobcircle.
And since the punch line is in Dutch, allow me to translate. When Rogier picks up the phone near the end, the voice says “Hey Rogier, didn’t you know that on each condom there are tips so that you don’t have to take your clothes off?”
The Warmoesstraat is one of the oldest streets of Amsterdam and the gateway to the famous Red Light District. The street’s business association wanted to see the wares it sells reflected in its seasonal lighting, and therefore ordered the manufacturing of lights in the shape of condoms, handcuffs, magic mushrooms and so on. But it wasn’t to be: due to a construction error the light that would have been revealed tomorrow turned out to be too heavy to be hung.
The lighting idea was the result of a competition held by the business association and won by Toko 73 and Coolpuk, who also came up with a new logo. I also liked the idea of Carmela Bogman to use LED lights to create an understated, moon-shaped display that would bring visitors back to a darker bygone era, thereby underlining the age of the street—although the actual designs were a bit “Ot en Sien” (tacky).
The Warmoesstraat is one of the oldest streets of Amsterdam and the gateway to the famous Red Light District. The street’s business association wanted to see the wares it sells reflected in its seasonal lighting, and therefore ordered the manufacturing of lights in the shape of condoms, handcuffs, magic mushrooms and so on. But it wasn’t to be: due to a construction error the light that would have been revealed tomorrow turned out to be too heavy to be hung. 