March 13, 2013

The perfume that had everything

Filed under: Art by Branko Collin @ 8:17 pm

Amsterdam-based artists Lernert & Sander write:

Everything is a perfume by Lernert & Sander consisting of all fragrances launched in 2012. Over the last year Lernert & Sander collected almost 1400 samples of newly launched fragrances. By mixing the content of all of these bottles, they created 1.5 litre of Everything. This unique perfume comes in a specially designed and hand blown bottle, an enlargement of a classic sample bottle.

The result? Eric Wilson of the New York Times wrote:

It smelled, at first whiff, of strawberries mixed with salt, along with hints of baseball mitt and hair spray. And tuberose, yes. And licorice and fresh paint. And musk and rotten peaches and honeysuckle and basil and soap.

It was awful.

Apparently a bottle of 1400 free samplers goes for 30,000 euro these days.

The Huffington Post quotes the artists themselves:

“When Lernert tried it on in our studio yesterday and took the tram, the unbelievably handsome man that came to sit next to him instantly got up and found another seat after smelling Everything,” said Lernert and Sander via email. “But, hey, Everything is not for everyone.”

(Video: Vimeo / Lernert & Sander. Photo: video still)

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