Direct flight Amsterdam-Miami to party using Twitter

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airplane1.JPG

Two dance music fans wanted to go to the Ultra Music dance festival in Miami in late March, but there were no direct flights to Miami in that period. The guys decided to challenge KLM on Twitter: if they could get 150 people for a flight, KLM would fly them to Miami. KLM agreed, but they had to have the people before 6 December. They started a website and got 285 people!

If this is not a creative use of Twitter, I don’t know what is. It also sounds like a Christmas tale. Well, OK, a little bit like one.

(Link: sevendays.nl, Photo of an unrelated Lufthansa Canadair regional jet 900 (or 700?) flying to Munich out of Schiphol airport)

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