Bokito the gorilla becomes a brand
Bokito is no longer that world-famous gorilla that broke out of its pen at the Rotterdam Zoo (Diergaarde Blijdorp) last week, it is also a brand name with CDs, printed materials, clothing and advertising, although the gorilla already had its own clothing line at bokitoshop.nl (which from what I can gather, is under construction). Some other advertising features Bokito plugging potatoes. The zoo is trying to stop this madness by forcing the potato folks to stop. And people at the pub are talking about how terrible it is for people to profit from other people’s misery. Ironically, the Dutch have a word for that, ‘leedvermaak’ (roughly, malicious pleasure).