Bargain fashion tricks its way onto the catwalk


(video in Dutch) at 3:00, the audience finds out they’ve been fooled. Imagine this was Walmart or some other cheap brand.

Bargain clothing and household linnen brand Zeeman pulled a guerilla move that has the whole Dutch fashion world buzzing. At the recent Amsterdam International Fashion Week, they posed as a ‘serious’ fashion brand, Frank (my guess a play on words for ‘frank’ or ‘straight up’), and made it onto the catwalk.

The whole point was to show that fashion does not have to be expensive. However, I can tell you that although this is a valid point, Zeeman clothing often falls apart after a few washes. I have no qualms about their towels, and their stores are ghastly. But yes, they are cheap, although they had bucks for this one prank.

And the fashionistas blogs are pissed because they were fooled. Be sure to look at their faces in the video.

Apparently, while the work of independent designers is judged beforehand, no demands are made of companies which cough up the full fee of 15,000 euro for a show with lighting and make-up thrown in. “We’re just pleased to get the money,” [event director] Mr Maussen admits. “But maybe we should be a bit stricter in future.”

Money talks and cheapness walks.



  1. Jay Vos says:

    I’ve never been to a Zeeman store, but I’m glad they pulled one over on (and upset) the fashionistas. In this day and age, who’s the arbiter of good taste, anyway?

  2. Zeeman all the way, nothing wrong with their clothes, Well done them :)

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