Uprising in the IKEA catalogue


This fun little comedy called Page 23 won the Best Movie award of the 2011 Utrecht edition of the 48 Hour Film project.

It was created by advertising creatives Jeroen Houben, Tim Arts and Stefan van den Boogaard. Contestants had to use a specific character (“Ingmar or Ingrid Talis, volunteer”), a prop (a pair of glasses) and a line of text (“amazingly beautiful, but hopelessly impractical”), and had only 48 hours to create the movie.

Page 23 follows the lives and loves of the models in an IKEA catalogue. The Atlantic published an interview with the makers:

You created a very polished, IKEA-look for the piece with very little time. How did you make it happen in only 48 hours?

We found our location only hours before we started shooting. Since we had no time or money, we looked for something that didn’t need a lot of adjustment. We called around for furnished apartments and hotel rooms, but no luck there. Finally, it turned out one of our crew members had a clean-looking, design-furnished apartment. Sometimes it’s just that easy. We bought some extra decoration like candles and a vase with flowers, and most of the other stuff you see in the shot was already in the house. The funny thing is most of the furniture in the shots aren’t IKEA products.


(Video: Vimeo / Jeroen Houben)

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