Being a radio bitch is not what you think


Dutch radio presenter Frederique de Jong of BNR (Business News Radio) has decided to refuse her nomination for this year’s ‘Radiobitch’ Award. The ‘RadioBitches Award’ (yes, all in Dunglish, I can’t help it) are serious radio awards for female presenters, with a jury and not public awards. They also have ‘BackstageBitch’, ‘NewsBitch’ and ‘TalentBitch’.

Questions from the audience?

1) Nope, the men don’t have Radio Jerk/Asshole/Douchebag awards. They have serious awards too with boring normal names.

2) That’s true, swearing in another language is not as blasphemous sounding as in your own. Bitch sounds cool and a little more neutral to the Dutch. It’s more like being a tough and cool person than a nasty person. It also proves many people don’t understand that it’s a bad word and related to a female dog. Frederique de Jong doesn’t want to be a ‘radioteef’ in Dutch, either.

3) Yes, other people have had issues with the name and want it changed, but the media people in Hilversum (where all the media is) can’t be bothered. The women have not protested much or else the name could change, but hey.

So if women complain they’re not playing the game and if they say nothing, they’re just being female doormats. It’s a lose-lose situation. I think it’s not an empowering name for an award and doesn’t sound serious at all: having to make sure we know it’s a serious award proves how inappropriate the name is.


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