HP opens miniature store in tram stop


A little unexpected guerilla action from staid and stoic Hewlett-Packard at the Leidseplein in Amsterdam—in a tram stop just across the new Apple Store the computer manufacturer has opened its own Spectre Store.

Spectre being a new 14-inch laptop by HP that nominally competes with the 1- inch Apple MacBook and the 14-inch Dell XPS. I say competes, but according to this Engadget review, it is slightly slower and more expensive than its competitors, and the only thing you get in return is a better screen. Then again, if you had cash to burn and a good screen was what you craved the most, you probably wouldn’t buy an HP in the first place.

The tram stop store has a display window with actual laptops, and HP has sales people on hand to tell you about their new ultrabook. Passers-by can win a laptop by scanning a QR code. The store will be up and running until next Tuesday from 10 am to 9 pm.

According to Bright, this is one of the busiest tram stops in the country.

(Photo: Edelman PR)

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