Famous IKEA photo of Amsterdam explained in documentary


Amusingly called Vilshult, named after a very small town in Sweden, this famous IKEA picture of an Amsterdam canal is world famous. It was taken by photographer Fernando Bengoechea, originally from Argentina. However, sadly, he apparently died during a surfing trip in Sri Lanka in 2004 when a tsunami hit, and his body was never found. You’ll need to watch the whole video below to get the entire story.

After having received the picture from his girlfriend as a present, Dutch director Tom Roes decided to find out all about the black and white picture with the red bike. He has been made fun of a lot and told he had no taste, which probably pushed him to make this documentary. And whether people like it or not, IKEA has sold a whopping 427,000 copies of it.

Here’s the Dutch documentary about the famous IKEA picture of Amsterdam here (cc available in English):

(Link and photo: vice.com)

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