3FM DJ Michiel Veenstra is planning to broadcast from atop the North Pole for five days starting April 23. For the occasion, 3FM has been rebaptized Noordpool FM. The idea is to raise awareness for the greenhouse effect and figure out how The Netherlands can help find a solution to the climate problem. The last broadcast on April 27 will be at the actual pole, the northernmost point of the earth. This is the first time anyone has attempted to do a live radio broadcast from this location.