May 13, 2014

Another world cup, another women’s fashion controversy

Filed under: Fashion,Food & Drink by Orangemaster @ 8:15 am

Back in 2010 Bavaria beer was caught up in controversy during the World Cup in South Africa because of its Dutch orange dresses. The dresses were seen as advertising another beer brand than the main sponsor and some good looking, thin blondes wearing the dresses got arrested, which turned out to be a great marketing stunt if ever there was one.

And now, some shop in Noord-Brabant that sells clothes for bigger women has managed to secure its own bit of free marketing by claiming that this year’s ‘Hol├ínDress’ (cost:12,99 euro), which comes in sizes 34-40 (XS, X, M and L), excludes bigger women when such a garment should be bringing us all together. Apparently, the average Dutch woman weighs 80 kilos and wears size 42, which still means that a whole lot of women and girls will fit into that dress.

The dress is a marketing stunt, a knick-knack. They’ll be more of them as well in the future and they won’t get bigger unless someone makes it a stunt of making one for ‘big gals’. Then there might be whining about being singled out as a fat person from some shop somewhere, mark my words.

How’s about taking the bullshit by the horns and wear a nice orange dress or top (or even a blue, red and white ensemble) that suits you instead? How low on self-esteem does one have to be to want to follow a beer brewer’s fashion statement? Get proactive and shut up. Nobody gives a rat’s ass what you’re wearing in front of the telly. And you can always get off the couch and lose some weight if your life’s ambition is fitting into cheap stunt dresses.

(Link: www.elsevier.nl)

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May 31, 2011

Dutch beer ads with Playboy bunnies and famous guys

Filed under: Fashion,Food & Drink,General by Orangemaster @ 10:39 am

Bavaria beer ads on Dutch television currently feature two commercials with Mickey Rourke (see one below) playing upon his reputation as a major drinker. Besides the usual reasons for putting Americans in Dutch commercials, including sexing up your product, appealing to the youth and trying to be more international, Bavaria does sell 65% of its beer abroad, so it has good reasons for using heavy hitters. Although not a huge brand in the Netherlands, Bavaria is apparently sold in more than 120 countries and was caught up in controversy during the World Cup in South Africa 2010 with its Dutch dresses. The dresses were seen as advertising another beer brand than the main sponsor and some good looking blondes wearing the dresses got arrested, a fantastic marketing moment in retrospect.

I guess I like the Rourke ones better for the simple reason that the Dutch don’t censor English swear words no matter what time the ads come on television.

Here’s a funny Dutch ad with Snoop Dogg and Dutch singer Marco Borsato (a family man Neil Diamond, schmaltzy but much more ‘modern’) that anyone outside the Netherlands couldn’t have seen. It’s about having some choice when choosing a mobile phone, from a few years back.

(Link: reclamewereld.blog.nl)

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