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Dutch beer ads with Playboy bunnies and famous guys


Bavaria beer ads on Dutch television currently feature two commercials with Mickey Rourke (see one below) playing upon his reputation as a major drinker. Besides the usual reasons for putting Americans in Dutch commercials, including sexing up your product, appealing to the youth and trying to be more international, Bavaria does sell 65% of its beer abroad, so it has good reasons for using heavy hitters. Although not a huge brand in the Netherlands, Bavaria is apparently sold in more than 120 countries and was caught up in controversy during the World Cup in South Africa 2010 with its Dutch dresses. The dresses were seen as advertising another beer brand than the main sponsor and some good looking blondes wearing the dresses got arrested, a fantastic marketing moment in retrospect.

I guess I like the Rourke ones better for the simple reason that the Dutch don’t censor English swear words no matter what time the ads come on television.

Here’s a funny Dutch ad with Snoop Dogg and Dutch singer Marco Borsato (a family man Neil Diamond, schmaltzy but much more ‘modern’) that anyone outside the Netherlands couldn’t have seen. It’s about having some choice when choosing a mobile phone, from a few years back.


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