April 26 is the release date of the film Honeyz, the story of two teenage girls who get locked in De Bijenkorf, a major Dutch department store. The good news is, it’s the first ever Dutch film to be released simultaneously in theatres, on the Internet, DVD and mobile phone. The bad news is, some theatres have decided to boycott it for this very same reason.

According to the film’s producer, this it the first time a film has been boycotted for this reason in The Netherlands. Theatres are used to making their profit by being the first to show a film, but since they will have to compete with a simultaneous multimedia release, they are afraid of missing out on profits. But wait, if they boycott, they’ll miss out as well. Odd. Let’s wait and see if this knee-jerk reaction is justified.


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