Gorilla-proof glasses

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Last year a gorilla called Bokito attacked a woman in the Rotterdam zoo, presumably because she had behaved herself aggressively by staring at the animal and grinning at it. Advertising agency DDB came up with a campaign for insurance company FBTO which resulted in the handing out of 2,000 of these Bokito-proof glasses that lets you look at a gorilla directly while seemingly looking away. Nice case of gorilla marketing (pun intended).

(Image source unknown, presumably one of the two companies mentioned above. Link: BoingBoing.)

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