Daring entrepreneur scores with free food
Giving things away for free these days usually arouses suspicion, but one Dutch restaurant owner decided to give it a whirl anyways: free entree and main course, you pay the wine and the dessert. The article also makes sure to mention that the bread and butter is included, because in the Netherlands, you usually have to pay for that.
Restaurant owner Jeroen Verpaalen of L’Entrecote in Breda serves a salad with mustard dressing and walnuts, French bread with herb butter, entrecote and fries for free. Nope, the wine is not overpriced, nor is the dessert. Verpaalen considers it marketing, as “we all need the help of our clients”. In return, his clients are so happy with the food and service that they order more expensive wine and leave more tip, the latter already included in the price.
Letting clients decide what your product or service is worth and paying for it accordingly is a trend in business circles here, but doing the same with food in an industry that is constantly raising the prices is pretty daring. (Skip the steak, I’m a fan of the seafood platter!)