Stop smoking by blackmailing yourself


Ah yes, trying to stop smoking. I’ve heard that’s really tough.

And now there’s trying to stop smoking 2.0 using a Facebook app, created for the Dutch anti-smoking council, called ‘Blackmail yourself’. And before you go ‘pfff’, think of all adverts in your country making people feel guilty by showing blackened lungs and yellow teeth, or teenagers trying to act cool and all those ads that never ever worked.

I have a problem with the video’s narration, telling you to pick a controller (friend) and “giving him permission to post your picture if he ever spots you with a cigarette again.” I don’t understand why such a presumably important message is in English (speaking of trying to be cool) and assumes everyone is a ‘he’, as women smoke too and probably also want to quit.

I dare to suggest that there is no such thing as an anti-smoking campaign that works. In recent years banning smoking in public places and in bars and caf├ęs in the Netherlands seemed to be the only thing that has had some effect.

(Link: amsterdamadblog)

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