Electric moped that emits advertisements instead of engine sounds

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A delivery moped for Domino’s Pizza is cruising the streets of Amsterdam with its traditional engine sound replaced by a man’s voice that goes “Mmmmm… Lekker, lekker … D-d-d-d-d-omino’s” (“Hmmmm … Yummy, yummy … D-d-d-d-d-omino’s”).

The ad campaign was conceived by Indie Amsterdam. I am not sure if actual delivery mopeds have been equipped with this sound, or if the video is plenty guerilla marketing by itself.

Although the idea is quite brilliant, I could do with less permeable advertising in my life. The plague of reverse graffiti is bad enough.

(Link: The Pop-Up City. Video: Amsterdam Ad Blog.)

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