Selling a bank using cheese and blonde clones


Clichés sells, even to our big Eastern neighbours, the Germans who like Dutch cheese, clogs and blondes. However, this commercial kicks it up a notch, with more clichés and a weird German-Dutch accent.

The advert is trying to get Germans to choose a Dutch bank. “What to do you think of when you think of a Dutch bank?” the advert asks. Those blonde clones look like a bad sect, the computers could be Tulips (a Dutch brand — anyone?), the phones are clogs, the orange national color is de rigueur and many more details the makers enjoyed cramming in.

Making banking funny is an interesting stretch: either it works or it backfires, time will tell.


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