Women brew successful provocative beer
This summer I read an American article on how misogynistic craft brew names are putting off women and surely some men, as the men making the beer think it’s hip to appeal to men not by making good beer, but by trashing women as a gender to sell it. Hint: it’s not and you’re boring.
Two Dutch women from Noord-Brabant have gone viral brewing a beer called ‘kutbier’ (literally ‘cunt beer’), which has a different flavour of swearing than you might think. In any case, it’s not retarded enough to trash men or women as a gender to sell their beer.
‘Kut’ (‘cunt’), swear word used like ‘shit’, ‘damn’ or even ‘balls’ or ‘fuck’, but meaning ‘cunt’ and used constantly as a noun, adjective, adverb, etc. when you stub your toe or forget something important at home on your way to work. Since the New Kids films, the word is associated with the province of Noord-Brabant, but in the case of this beer, it’s alluding to the women brewing it.
Brewers Janneke Pieters and Mary-Jane Snelders of the Boegbeeld brewery in Den Bosch claim to brew an ode to the real Den Bosch woman. Their first run of 1000 bottles sold out in six days and has overwhelmed the pair. It’s a blond beer with prunes and some coriander seeds, which took them six months to perfect. In December they’ll be making more of it, which stands to be just as popular if not more.
We want some too, kut.
(Link and photo: www.omroepbrabant.nl)