Worst slogan of 2017 about sausage rolls



The winner of the worst business slogan of 2017 is De Korenbloem in Mill with ‘Van kop tot kont, worst in de mond’ (roughly, literally and figuratively, ‘From top [head] to bottom [arse], sausage in the mouth’, as in from beginning to end, sausage in your mouth. You get the idea and it sounds gross in Dutch as well.

Second place goes to ‘Voor iedere gleuf een doos’ (Moniss packing materials, Lelystad), which is ‘For every slit (possibly, tab), there’s a box’; ‘gleuf’ is slang for female genitalia and so is ‘box’. Third place is ‘Alles om uw poes mee te verwennen. Ook als u een kater heeft (‘Everything to pamper your pussy, even if you have a (male) cat.’) from 4 Cats. Yes, the image I snapped from the Amsterdam shop is Dunglish and there should be a space between ‘cat’ and ‘food’.

This was the sixth edition of the Dutch Bad Slogans Awards and if they are not disgusting, they are usually sexist or really bad puns, from head to arse.

(Link: www.sloganverkiezing.nl)


  1. William Eby says:

    Isn’t the word “kater” a play on words? It can mean male cat, but also mean hangover?

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