Inspired by the wishes and needs of ALS patients who gradually lose motor functions including their ability to speak, “the Emotiv wireless EEG neuro headset uses sensors to tune into electrical signals produced by the brain to detect a user’s thoughts, feelings and expressions in real time.” The headset addresses two major issues of ALS sufferers, namely regaining the ability to communicate with the people around them (friends, family, loves ones) and regaining control over the things around them (TV, lights, Internet).
Patients’ thoughts are registered by the headset, which passes the commands on to specially developed software in an app or tablet. The information is then passed on to specific devices around the house, as shown in the video below. Dutch ALS patients and associations have responded positively to the headset so far, but there’s no ready-to-use version of it on the market yet.
The video is in English, with English subtitles.
(Link: www.bndestem.nl, Photo: emotiv.com)
Tags: ALS, Philips, software
Two years ago the Dutch ALS Foundation (ALS is also known as Lou Gehrig’s disease in North America) started a bold advertising campaign to call attention to the disease.
The campaign consists of portraits of ALS sufferers on posters and in videos. New ads are released only after the model has died. The caption printed on the posters, “ik ben inmiddels overleden”, means “by now I have died”.
In 2010 the foundation made portraits of 9 patients which it expects to distribute in the next few years. It generally takes 3 to 5 years from the onset of the first ALS symptoms to the death of a patient. In 2011 the campaign kicked off after two patients had died, a woman called Conny Deenik and former hockey player and Olympian Theodoor Doyer (photo).
There is no cure for ALS. The disease causes nerves to die, after which the respiratory system breaks down.
(Photo and story: Adformatie / Stichting ALS Nederland)
Tags: advertisements, advertising, advertizing, ALS, hockey, posters, Theodoor Doyer