Five students from an institution in Boxtel, Noord-Brabant have developed a powder that by adding water turns into an alcoholic drink. The powder has been baptised Booz 2 go and contains 3% alcohol. And of course, the students did their marketing research and found out that students like the I-can-take-it-with-me-anywhere idea. Once it hits the market, the powder will cost a little more than 1,50 euro. It seems to have all the trappings of a hype.