May 7, 2008

Selling Dutch sweets in Morocco

Filed under: Dutch first,Food & Drink by Orangemaster @ 10:19 am
stroopwafel11.jpg

After one Moroccan entrepreneur decided to make Gouda cheese in the Sahara, another Moroccan in Rotterdam is going to attempt making stroopwafels – also originally from the town of Gouda – and sell them in Morocco.

You’d think someone would have thought of this already, but according to businessman Mimoun el Arkoub, no one has. He explains that Moroccans love sweets and many of them know about Dutch food, so why not sell stroopwafels there? He bought himself two huge machines to produce the delights and is getting ready to crank them out and sell lots of them.

One major flop of pushing Dutch fare I have heard about in the past and seen on TV was convincing the Chinese to eat cheese. From what the Chinese, the Dutch people I know who have lived in China and others have said, the Chinese are not big on dairy products in general and have a problem with the smell of cheese. I mean, have you ever had cheese at a Chinese restaurant? The appeal of a huge market like China does not mean that if you just market real hard, they’ll start eating cheese. How many decades did it take the Dutch to drink wine? Think about it.

(Link: bizz.nl)

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