It’s time for another holiday controversy, one that revolves around chocolate Easter eggs sold at Dutch chain store HEMA. The store calls one type of its milk chocolate Easter eggs ‘eggs for hiding’ for the purpose of an egg hunt, but omitting the word ‘Easter’ has led to hate-filled comments from Dutch Twitter conspiracy theorists living in their own echo chamber. ‘The H in HEMA stands for Halal instead of Holland’ and other hateful nonsense is doing the rounds, effectively helping the rest of us weed out the nutters just in time for some online spring cleaning.

Part of Dutch Twitter went down the rabbit hole claiming, with no proof whatsoever, that HEMA was pandering to Muslims by removing the word ‘Easter’ in their ‘eggs for hiding’. HEMA claims it has been calling one type of its milk chocolate eggs ‘eggs for hiding’ for 10 years now because there’s a gold one and that makes them great for Easter egg hunts. After one ‘offending’ picture on Twitter, people jumped on the bandwagon because it sounded plausible if you ignore the pesky facts that get in the way of blind hate.

HEMA sells pork products, Christmas stuff, Easter stuff, Sinterklaas stuff, even head scarves that offends absolutely nobody.

(Links: nieuws.nl, www.volkskrant.nl)