Many fire brigades just sent this firemen’s (and firewomen’s) almanach back, calling it distasteful. The head of regional safety for Rotterdam-Rijnmond said even though tastes differ this was inappropriate for their line of work and understands why people would send it back.

A firewoman also wondered if the people who designed the cover knew that women were firefighters in this country, expressing her disgust.

The cover is fugly, poorly photographed (smartphone?), the girl is badly styled to say the very least without sounding like a misogynist, it’s not representative of this unique and dangerous line of work, and looks more like an advert for a low budget strip club. It’s not a Pirelli calendar with hot models, it’s trash and belongs in a bonfire.

(Link: frontpage.fok.nl, Photo: bliub9)