Having a glass of wine at the hair salon and at some clothing shops in Amsterdam started as an experiment in January 2016. Rotterdam started in February and called it ‘Project Blending 010’ (why in English, don’t know – 010 is the area code for Rotterdam) and other places in the country called it ‘blurring’ (why in English, still don’t know) because the law says serving alcohol without a liquor license is illegal. So yes, the whole thing was illegal but tolerated – sound familiar?
The Association of Dutch Municipalities (VNG) kicked off the experiment, but the Union of Liquor Store Owners (Slijtersunie) recently decided they were done being tolerant and decided to officially report the VNG to the authorities for breaking the law. The VNG is ‘surprised’ because talking it out is usually the Dutch way, but you can imagine there’s a lot more selling of alcohol at salons and shops than there is selling non-alcohol related products at the wine store. The experiment let shops serve and sell alcohol, while establishments that usually sell alcohol could sell shop products.
A lot of us were already having a drink with the lovely people who patiently cut our hair before any of this became a thing. And yes, it would probably help to make any kind of shopping more enjoyable. Maybe it’s time to change the law instead of forcing one group of Dutch businesses to have their turf invaded by another.
Or they could have a drink and talk it out till the cows come home Dutch style, who knows.