October 14, 2013

Sultana cookie not the tastiest, says Dutch judge

Filed under: Food & Drink by Branko Collin @ 5:47 pm

Who better to judge which cookie is the tastiest than the inventors of the word ‘cookie’, the Dutch. But taking a competitor to court and asking a proper judge to come up with an answer is perhaps taking things a bit too far.

Global cookie monster Mondelez, the producer of Liga cookies, took Verkade to court over the latter’s claim that its Sultana cookies are the tastiest according to a test. “What test?”, Mondelez wanted to know and Verkade came up blank. If you cannot show test results, you cannot claim you are the tastiest, the judge said.

Verkade’s lawyers put in a counterclaim saying that Mondelez shouldn’t state that its Liga cookies were ‘chosen for fruity flavour and crispiness’, but Mondelez could show the court the results of an actual study that apparently proved its flavours are fruity and its textures crispy. The company gets to keep its slogan.

(Story via De Gelderlander, photo by Maƫka Alexis, some rights reserved)

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