October 14, 2013

Sultana cookie not the tastiest, says Dutch judge

Filed under: Food & Drink by Branko Collin @ 5:47 pm

Who better to judge which cookie is the tastiest than the inventors of the word ‘cookie’, the Dutch. But taking a competitor to court and asking a proper judge to come up with an answer is perhaps taking things a bit too far.

Global cookie monster Mondelez, the producer of Liga cookies, took Verkade to court over the latter’s claim that its Sultana cookies are the tastiest according to a test. “What test?”, Mondelez wanted to know and Verkade came up blank. If you cannot show test results, you cannot claim you are the tastiest, the judge said.

Verkade’s lawyers put in a counterclaim saying that Mondelez shouldn’t state that its Liga cookies were ‘chosen for fruity flavour and crispiness’, but Mondelez could show the court the results of an actual study that apparently proved its flavours are fruity and its textures crispy. The company gets to keep its slogan.

(Story via De Gelderlander, photo by Maëka Alexis, some rights reserved)

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July 21, 2012

Real life tracking cookies

Filed under: Art,Food & Drink,Technology by Branko Collin @ 12:54 pm

Hacker collective Hack42 from Arnhem also experimented with laser Café Noirs.

With the new cookie law on everybody’s mind, it is not surprising that somebody decided to come up with real life tracking cookies.

That somebody was Utrecht-based events platform SETUP, who laser etched traditional Verkade Café Noir cookies with QR codes and handed them out during the Beschaving Festival at the end of June. SETUP doesn’t say how they kept tracking the cookies once eaten.

See also:

(Via Trendbeheer. Photo by Dennis van Zuijlekom, some rights reserved. Video: Youtube/SETUP.)

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