“First job, find KLM passengers who have checked into their flight via one of KLM’s Foursquare locations or left a message through Twitter. Second job, search their social profiles, get to know them in a, er, discreet manner, to think of a personalised gift.”
Free stuff is nice and I guess this is an interesting marketing campiagn, but it does make me feel uncomfortable and I don’t see the use of it. Of course, if you tweet what you do or tell people on Foursquare where you are, you can expect anyone to be able to read it. However, wouldn’t it be better if KLM or any airline for that matter could just serve you better in general?
Although the goal was to see how happiness spreads, all I can think of is all the hundreds of people that were stranded at Schiphol airport recently. No gift can make up for that.