Another world cup, another women’s fashion controversy

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Back in 2010 Bavaria beer was caught up in controversy during the World Cup in South Africa because of its Dutch orange dresses. The dresses were seen as advertising another beer brand than the main sponsor and some good looking, thin blondes wearing the dresses got arrested, which turned out to be a great marketing stunt if ever there was one.

And now, some shop in Noord-Brabant that sells clothes for bigger women has managed to secure its own bit of free marketing by claiming that this year’s ‘Hol├ínDress’ (cost:12,99 euro), which comes in sizes 34-40 (XS, X, M and L), excludes bigger women when such a garment should be bringing us all together. Apparently, the average Dutch woman weighs 80 kilos and wears size 42, which still means that a whole lot of women and girls will fit into that dress.

The dress is a marketing stunt, a knick-knack. They’ll be more of them as well in the future and they won’t get bigger unless someone makes it a stunt of making one for ‘big gals’. Then there might be whining about being singled out as a fat person from some shop somewhere, mark my words.

How’s about taking the bullshit by the horns and wear a nice orange dress or top (or even a blue, red and white ensemble) that suits you instead? How low on self-esteem does one have to be to want to follow a beer brewer’s fashion statement? Get proactive and shut up. Nobody gives a rat’s ass what you’re wearing in front of the telly. And you can always get off the couch and lose some weight if your life’s ambition is fitting into cheap stunt dresses.

(Link: www.elsevier.nl)

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