Do not swap endangered species for words

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zebra-stripes.jpgWith the slogan “will only words remain?”, these adverts warn against the extinction of rare animal species using images consisting of the names of the endangered species. The video adverts are particularly impressive, though I also like this particular one depicting a zebra crossing.

(Via Houtlust, here and here. Official IFAW campaign site)

1 Comment »

  1. […] still the same: short, mostly graphical reviews of startling social advertising campaigns (see the example we wrote about earlier). Dutch founder Marc van Gurp has been joined by bloggers from over the world. […]

    Pingback by 24 oranges » Social advertising blog Houtlust becomes Osocio — August 27, 2012 @ 8:25 pm

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