Summer Expo 2011, bringing the Pepsi Challenge to art
The Gemeentemuseum Den Haag is hosting Zomer Expo 2011, an exhibition of 250 paintings—portraits, landscapes and still lifes—that were picked anonymously by a jury of art connoisseurs.
Artists, both professionals and amateurs, got to enter their works in three rounds. The works were then anonymised and the jurors subsequently had less than a minute to decide whether a work would be admitted.
Trendbeheer visited the show and was pleasantly surprised—even though Jeroen Bosch’s own works weren’t on display (it doesn’t say whether he had entered). The exhibition will continue until August 21.
If you cannot make it to The Hague in time, there is also an online exhibition (the yellow dots signify a work that’s on display in The Hague). The Summer Expo 2011 was inspired by the Summer Exhibition of the Royal Academy in London and the Canvas Collection in Belgium.
(Image: Be-spiegelingen by Annemieke Alberts, one of the paintings on display at the Gemeentemuseum, source Summer Expo 2011 website)