Schorem, a man’s man hair dresser in Rotterdam

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In its Bright Spot series, tech mag Bright reviews Rotterdam barbershop Schorem (‘scum’) which caters exclusively to men.

If you want, you can get a haircut and a shave there (55 euro all included) with old fashioned tools such as straight razors, and you can apparently have a beer while you wait. Only for men, because “every man has the right to a place where he can be a man”.

Last year Noël Schoolderman created a series of short documentaries about ‘old crafts’, and the first episode was about Schorem:

One of the barbers says in the video: “A man should only be touched by three other men in his lifetime: his doctor, his tailor and his barber. […] These days you can see a proliferation of Albert Heijns, Blokkers, Xenoses, all the big retail chains. I think people these days have a need for something unique, something with that special touch.”

(Video and screen capture: MrSchorem)

2 Comments »

  1. A coincidence, but ‘schoor hem’ (shave him) is also a nice play on words.

    Comment by Orangemaster — May 29, 2012 @ 11:31 am

  2. […] very manly advertising about taming beast, Amsterdam now has its own equivalent of Schorem, a man’s hairdresser that Rotterdam […]

    Pingback by 24 oranges » Amsterdam also gets trendy school barber — March 28, 2013 @ 10:19 am

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