Supermarket gets local language wrong in advert

By

AH-bag

Supermarket Albert Heijn has advertised its delivery service throughout the province of Groningen on many billboards in Frisian (see pic), the language of the province next door, which irritated the locals. In Groningen the dialect is Grunnegs, which looks and sounds quite different, and in the case of the adverts implies that proud Groningen has been lumped in with the province of Friesland. Picture the Italian Captain Bertorelli of ‘Allo ‘Allo! saying “What-a-mistaka-to-maka!”.

Albert Heijn has admitted it messed up and will remove the adverts. I don’t understand how it even got that far.

(Links: www.deondernemer.nl, www.adformatie.nl, Photo of Albert Heijn bag by FaceMePLS, some rights reserved)

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