Photo-realistic rugs by Moooi Carpets

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Breda-based Dutch design studio Moooi is launching a new company called Moooi Carpets with an inaugural collection of photo-realistic designs by Studio Job, Ross Lovegrove, Neri & Hu (as shown above) and many more.

Moooi Carpets explains that it uses advanced technology to print designs directly onto carpet at a higher definition than ever before. Its printing plant will be able to print everything from rugs to full-width fitted carpet as well as one-off designs. “It’s the reinvention of the carpet,” says Moooi CEO Casper Vissers.

“The carpets are produced using a giant machine that measures 100 metres long. Its size allows it to print designs up to four metres wide in unlimited colours, without having to change the dye injectors in its Chromojet printer.”

(Link and photo: www.dezeen.com)

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