Denim obsessed brothers make their own jeans



They say the Dutch are really big on denim, with big Dutch names such as G-Star, Denham, Scotch & Soda and Kuyichi competing with the rest of the world on the jeans front. Even American brand Tommy Hilfiger, which also makes jeans, has its international headquarters in Amsterdam.

The Dutch can dress quite informally at work as compared to the rest of Europe, making denim a common occurrence at the office for both men and women. There’s no need for casual Friday over here.

A new small-scale jeans brand from Chèvremont, Limburg called Grivec Bros could very well be a brand to watch out for. Twin brothers Marcel and Roger, 44, are huge denim fans and owners of Jeanpaleis in Kerkrade, Limburg, which they inherited at age 18 from their parents when they got divorced. Even though Amsterdam can claim to be the ‘jeans capital of the world’, the brothers explain that the first jeans were sold to mine workers in their mining area way back when, linking Limburg to the US as far as jeans go.

Grivec Bros jeans are made in Portugal and cost 209 euro, with names like ‘Cool Pete’ (above) and ‘Hower’. They just started selling them in their shop, and they will be available online soon. Marcel says he can’t wait to see someone with his name on their ass. Their motto is “we eat, breathe and shit denim!”

(Links:,, Photo: Grivec Bros)

1 Comment »

  1. We Are Obsessed With Our Own

    […] 44, are huge denim fans and owners of Jeanpaleis in Kerkrade, Limburg, which th […]

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