June 17, 2016

Denim tents set up at Oerol festival

Filed under: Sustainability by Orangemaster @ 7:00 am


For Oerol, a cultural festival on the island of Terschelling held annually in June, the very first BlueCAMP jeans tents will be set up, although they are not yet available for purchase. The tents are said to be water-resistant, can breathe, and are made from 25% old denim, with the hopes of that percentage going up in the future. Their ground sheets are made of Recuppasta, a sustainable plastic made from old bits of tarpaulin.

The entire complicated process of recycling people’s old denim is done in the Netherlands and Belgium. Apparently, the average Dutch person has six pairs of jeans in their wardrobe, and earlier this year we told you about the country’s denim obssession, which means collecting old denim in the lowlands at festivals sounds like a plan.

(Link and photo: www.bright.nl)

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March 19, 2016

Denim obsessed brothers make their own jeans

Filed under: Fashion by Orangemaster @ 9:21 pm


They say the Dutch are really big on denim, with big Dutch names such as G-Star, Denham, Scotch & Soda and Kuyichi competing with the rest of the world on the jeans front. Even American brand Tommy Hilfiger, which also makes jeans, has its international headquarters in Amsterdam.

The Dutch can dress quite informally at work as compared to the rest of Europe, making denim a common occurrence at the office for both men and women. There’s no need for casual Friday over here.

A new small-scale jeans brand from Chèvremont, Limburg called Grivec Bros could very well be a brand to watch out for. Twin brothers Marcel and Roger, 44, are huge denim fans and owners of Jeanpaleis in Kerkrade, Limburg, which they inherited at age 18 from their parents when they got divorced. Even though Amsterdam can claim to be the ‘jeans capital of the world’, the brothers explain that the first jeans were sold to mine workers in their mining area way back when, linking Limburg to the US as far as jeans go.

Grivec Bros jeans are made in Portugal and cost 209 euro, with names like ‘Cool Pete’ (above) and ‘Hower’. They just started selling them in their shop, and they will be available online soon. Marcel says he can’t wait to see someone with his name on their ass. Their motto is “we eat, breathe and shit denim!”

(Links: www.limburger.nl, www.euromonitor.com, Photo: Grivec Bros)

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October 25, 2010

Adverts with Dutch model Laura Stone banned

Filed under: Fashion,Photography by Orangemaster @ 1:32 pm

Major Australian cities have decided to ban some Calvin Klein jeans adverts because they are “suggestive of violence and rape”. The sexy pic, shot by British based fashion photographers Mert Alas and Marcus Piggott, show Dutch model Lara Stone “fooling around with a group of half naked guys in what looks like a public basketball court.”

No, no wait. Stop. That’s not what I saw. I saw a painfully orchestrated yet very unplausible photo of a girl that’s getting way too much attention due to her choice of (and lack of) jeans. The guy on the left is bored with the entire deal, too busy looking like James Dean, the one holding her head is not pinning her down or anything and the guy giving Lara some attention looks almost too young and inexperienced to be doing so. Granted, it looks like the light version of a gang bang where everybody looks nice and friendly, and it could be provocative to adults if you were living in a cave and missed out on Madonna’s book ‘Sex’ and oh so many other things. If it was a Jean Paul Gaultier perfume advert with just men, would people have said anything? Or all women? Or women tearing up some young guy’s shirt? Hm?

Granted, young children won’t get this and it is risqué, but this kind of advertising is not going away any time soon. Selling jeans hasn’t been about actually seeing jeans for about 15 years. If you want to protect your kids, educate them, methinks.

(Link: dutchdailynews)

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