This is a gable decoration on the building of the Bloemenlust flower auction house on the Oosteinderweg in Aalsmeer just South of Amsterdam. I ran into it today while biking through the neighbourhood. It’s carved entirely out of brick. The text—abreviated here and there—reads Bloemenlust Coöperatieve Veilingsvereeniging (Bloemenlust co-operative auction association).

After a merger in 1968 with the Centrale Veiling and a subsequent move to a new location, the 1922 building became a restaurant. The new auction would go on the become the largest in the world for flowers, housed in the second largest building in terms of floor space.