A European first for Domino’s pizza, in Eindhoven you will be able to pull pizzas out of the wall from Europe’s first Domino’s pizza branch… in 2018. However, grabbing a hot pizza out of the wall is definitely not a European or even a Dutch first this time around, as there has been pizza from vending machines in Groningen since November 2015.
Domino’s claims to have been inspired by Amsterdam’s fast food chain FEBO, synonymous with pulling food out of the wall, while the guy in Groningen was inspired by France and actual pizzas coming out of the wall. It’s interesting to see a student think internationally, while an entrepreneur only looks within their borders in this case.
The bosses at Domino’s said they chose Eindhoven to showcase the wall pizzas because of the city’s reputation for all things technical, while the pizza vending machines in Groningen were designed by a student, which also reflects the reputation of Groningen as a student city.
True, Domino’s will surely offer more types of pizzas than in Groningen, but for now patrons will have to wait until 2018 for a proper working version of the vending machine showcased this week that if successful, will be introduced to the rest of the country.
Real pizza trumps virtual pizza for now. And Groningen is quite a train ride from Eindhoven.