To comply with the General Protection Data Regulation that will enter into force on 25 May 2018, the Dutch bank Rabobank has found a nifty way of using client data without having to ask permission: by assigning Latin animal and plant names to their clients data, pseudonymising it. They also claim it’s something they were toying around four years ago when the GPDR wasn’t on anybody’s radar, but yeah, Google was doing that back then as well with animal and creatures names that anonymised Google docs users.
Special software was developed by IBM to make people’s data unrecognisable, but still useable for analysis. The software is currently part of a service aimed at a small group of financial organisations. Later, it will also be used in retail and healthcare.