June 4, 2009

TomTom GPS device goes girly

Filed under: Fashion,Gadgets by Orangemaster @ 10:12 am

We’ve all heard men and women drive and read maps differently (both have their faults) and that despite all the business talent out there, gagdets are still mostly marketed to men. When electronic products are aimed at women, oblivious marketing people make the thing pink and call it a day.

Dutch GPS brand TomTom decided to jump on the marketing to women bandwagon and came up with the White Pearl, based on the TomTom ONE IQ Routes edition, but a bit different. It’s more luxurious and has ‘special content’ for women.

I’ve used a TomTom often because when I passed my Dutch driving licence this year, we had to use one as part of the exam. By the way, they axed that part of the exam, as we memorised the three routes and ignored the GPS. Basically, driving instructors all bought thousands of TomToms for nothing.

The White Pearl has a matching silk pouch that fits easily into a handbag. It has a ‘Help Me!’ menu and even tells you what lane to be in when things get hairy. The ‘special content’ includes categories that are in English in the Dutch version as well such as “Places to be seen”, “Shop ‘til you drop” and “Everyday fashion”.

The look appeals to me, no question. The content is clearly for “girly girls”, the kind that can’t even a change bike tire and wear high heels all the time. At least, that’s the very icky vibe I get from it. The special content I find insulting and useless, and I know my Dutch girlfriends will totally agree. And they’re the kind of women that drive big motorcycles, kick board of director ass and still look cocktail ready come happy hour.

Of course, the darn thing is more expensive than the regular model: 199 euro instead of about 120-150 euro, and will be available in mid-June. So I’m not sold at all, I find it insulting at first glance, but I would accept it as a gift.

And then the jokes:
– Does it feature a man’s voice that says, “Hey doll, fix your hair and let’s roll!”
– Turn right! NO THE OTHER RIGHT!

UPDATE: Marketing to women means finding out from women what they want, not guessing or letting men fill in the blanks. It remains a mystery why something so simple is so difficult to understand.

(Link and photo: rtl.nl, gadgetrider.eu)

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December 1, 2008

Blame the navigation device

Filed under: Automobiles,General,Technology by Orangemaster @ 1:36 pm

According to the police, a 47-year-old man on a scooter in Apeldoorn, Gelderland was fined last Friday for driving on the A50 motorway. The man listened and blindly obeyed the advice of his navigation system (I’d love to know which one, as I can’t automatically assume it’s from that Dutch brand, but it’s a distinct possibility).

The guy drove his scooter over the emergency lane of the A50 in the direction of Zwolle en route to Leeuwarden. The police eventually stopped him and fined him. The man claimed his GPS ‘told’ him that the quickest route to Leeuwarden was to scoot over the A50.

So the GPS obviously screwed up, but the man deserves a ticket for forgetting anything he learned about driving and safety. And how about that GPS software?

And just in case it was that Dutch brand:

(Link depers.nl)

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July 18, 2008

Keep track of your cat with GPS

Filed under: Animals,Gadgets,General,IT by Orangemaster @ 9:12 am

An electronics company in Hengelo has developed a GPS system for tracking cats, which it will launch sometime this fall. The goal was to reduce the amount of abused cats: Wilfried Peezenkamp thought up the system after his own three cats came home in a bad state.

The cat gets a small GPS receiver in its collar. By coupling a base station to a home computer, users can see using the digital atlas Google Earth where their feline friend is. “If the cat is trapped somwhere because its paw is stuck, then you can take action right away,” says Peezenkamp.

I’m wondering how original this idea is. The famous Mr Lee cat of the Mr Lee’s cat cam already has a CatTracker for sale, a – you guessed it – GPS tracking system that looks exactly the same as what this company is suggesting (picture shown here).

(Link: gelderlander.nl)

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July 24, 2007

Follow detour signs, not your GPS

Filed under: Automobiles,Dutch first by Orangemaster @ 2:56 pm

The city of Roermond, Limburg has placed six warning signs telling lorry drivers to follow the detour signs and not their navigation system. Foreign lorry drivers regularly get their vehicles stuck trusting their navigation system, which does not tell them which streets are closed off due to road works on the A73, N280-Oost and N293. These symbols were chosen so that foreigners can understand them. The word ‘attentie’ looks like the English ‘attention’ and the Italian ‘attenzione’. The word ‘omleiding’ (‘detour’) is also used because that is what it says on the actual detour signs.

And so the city has to wait and see if it actually works.

(Link: De Limburger, Gemeente Roermond)

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