‘Mooi’, the word repeated in the video below means ‘nice’ or ‘pretty’ — you get the idea. The problem with this advert is near the end when the man says, ‘they’re all really nice pans, but where can I find (buy) them?’ His tone is irritating, as if he’s imitating a stereotyped middle-aged Dutch woman or possibly a gay-ish man. The woman, who sounds more like a Dutch man, answers ‘fonq’, a brand name pronounced a bit like ‘funk’. ‘Are you going to cook, then?’, she says in an insulting manner, implying the man doesn’t do any cooking. ‘No, I’m going to bash your brains in with them,’ a retort that is meant to be funny, but falls flat like a pancake on the floor.
A wok shown in the middle was the Boomerang Wok, designed by Dutch designer Nicolai Carels.
The pan advert was recently nominated for Most Annoying Dutch Advert 2014, the ‘Loden Leeuw’ (Lead Lion) 2014 by television consumer program Radar, but
lost to a health insurance company that features animated sloths who save so much money on their health insurance they get unnecessary cosmetic surgery, as would Dutch celebs with too much time and money on their hands.
(Photo of a cooking class kitchen by Jana Gumprecht)