Yes, they mean ‘fuck it’, pronounced like a Dutch person, which sounds more like ‘fokit’. Again, the blunt Dutch approach, in this case, of always having a condom on you has a less than attractive Dunglish name, but sounds like a good idea. Business students of the Hogeschool Utrecht in Amersfoort came up with this in their first year to show off their business savvy.

“We talk a lot about sex,’’ says Jelle Okkerse (21). “The link with STDs was made very quickly since it is increasingly more of a problem with young people. We have so often not had a condom handy, which is why we came up with a trendy keychain, which can fit a condom.’’

(Link and photo: ad.nl)