March 15, 2009

Bus stop betrays your weight

Filed under: Food & Drink,Gadgets by Branko Collin @ 12:15 pm

Fitness First, a global health club chain, fitted a bus stop at the Weena in Rotterdam with scales and a display that shows you your weight. The big question buzzing around the Web is, is this a funny gimmick or an unacceptable shaming device? The campaign was designed by ad agency N=5, and the video report is by NOS Headlines.

Via Gizmodo.

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